The exhibit, "Moto Designshop Fertile Ground" , exhibited the work of twelve of Philadelphia’s most innovative design firms. The collection of firms exhibited work and ideas grown and influenced by the “fertile ground” of Philadelphia’s unique, post manufacturing, hands on environment.
Philadelphia’s affordability, diverse neighborhoods and “under the radar” personality have fueled a robust and growing design culture over the past decade. The city is going through an evolution in shaping its design identity, and architecture is clearly playing a key role. Liabilities that historically drew negative attention to the city – crime, trash and lack of economic growth—have provided a context within which a strong creative community has emerged on its own terms. The common thread running through the work is a sense of experimentation and enthusiasm for the future.