Flying Fish, a well-known brewery in New Jersey, outgrew its original home due to the company’s success. The owners quickly decided on an historic industrial building with an intriguing history, once the home of Motown Records. Moto was tasked to not only convert the structure for program and functionality, but also to create iconic graphics to reflect the company’s identity. Custom designed elements include the painted, corrugated metal panel façade depicting the Flying Fish logo, and a bottle wall installation at the main entrance, branding the building for a new generation.