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Flying Fish Brewery

Flying Fish, a well-known brewery in New Jersey, outgrew its original home due to the company’s success. The owners quickly decided on an historic industrial building with an intriguing history, once the home of Motown Records. Moto was tasked to not only convert the structure for program and functionality, but also to create iconic graphics to reflect the company’s identity. Custom designed elements include the painted, corrugated metal panel façade depicting the Flying Fish logo, and a bottle wall installation at the main entrance, branding the building for a new generation.

 
 
 
 
Flying Fish, the most sustainable brewery in the region, encourages patrons to visit their on-site tasting room. To increase visibility, the full 300-foot long façade became an opportunity to express the identity of the company. The corrugated metal panels became the canvas to highlight the logo and brewery theme.
 
 
Using wood reclaimed from a water tower originally on the site, a custom trellis was created for the brewery’s tasting room. For a technical breakdown of how we achived this, head over to our case studies in craft section.